The Challenge
 

Ready Mix Concrete (RMC) is said to be the alternative to the existing monopoly of mainstream cement industry.

The challenges faced by the RMC industry are multi-level:

• Lack of readiness in the Indian construction infrastructure industry to adopt RMC as their construction material.

• Major competitors in the market.

• To build the superstructure of a one-of-its kind brand reputation.

 

 

 

 

 



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